How is it possible to reach the consumer in the mobile purchase day?

The use of mobile devices surpassed the others. According to the  National Survey of Household Sample Continuous (PNADC), published by the Brazilian Institute of Geography and Statistics (IBGE), 64.7% of Brazilians have access to the internet, that is, 116 million people are connected. Of these, 94.6% access the network through the smartphone.

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