Product page: How does it influence your conversion?

One of the main aspects to be analyzed when deciding to open e-commerce or transform your store into a virtual store is the product page. It will be critical for your business to achieve the expected results.

We must remember that the main advantage of having a presence in the digital world is to allow access to anyone, anywhere in the world and at any time. Therefore, it is necessary to guarantee some aspects so that the user experience is positive and that the conversion into sales occurs.

Interested in the subject? So read this article and see how the product page influences your conversion. Do not leave it for later!

How to create a product page?

The product page must be pre-planned, from a careful analysis of all aspects that may interfere with a customer's buying journey, making it as efficient as possible.

The planning process should include two main points: customers and Google. Customers are the people who will buy your products, and if the product page is not easy to operate, they will buy from other virtual stores.

Google is very important for the ranking of the site in organic searches. In addition, it is able to identify whether a page and a product are useful for a particular client or not. Investing in SEO techniques (Search Engine Optimization) on a product page can be of great value.

Is sharing the products into categories a good idea?

The presentation of the products is essential for an efficient product page. Many virtual stores divide their products into categories, assigning characteristics to items and facilitating the customer's buying process.

For example, you can create some more important categories, called parent categories. They should be present in your main menu because of their importance.

However, a large number of divisions should not be created. This practice can confuse customers and make the search for a particular product more difficult. To do this, use the subcategories. What is important is always to remember that consumers should find what they want with a few clicks.

What should be included in the description?

The description is also an important factor for conversion into sales. Create a good text, highlighting the main benefits and differentials of your products. Do not save words.

Many people believe that customers do not read the descriptions, but this is a primary mistake. People read everything before making an online purchase. Therefore, invest in the text, use images, tables, infographic and any other resource that can add value to the product.

Certainly, you know what are the main questions your customers have when making purchases. So use the product description to answer them.

Finally, never copy a description. For a good position in Google and to win the trust of the customers, it is necessary that all your expositions are 100% original.

What are the most common mistakes?

Of course, you will not be the first to create a product page. Several virtual stores have already been created and some errors have become quite common in this process. The first mistake is to create a superficial description, as we have already pointed out. See more:

Low-quality images

Images are essential for the digital world. It is through them that consumers can see what they are buying. The idea is to invest in professional photos that show the reality of the articles. Thus, customers will know exactly what they are buying and will not feel cheated when the product arrives.

Design Uploaded

The design of a virtual store resembles the window of a physical establishment. In this way, we can not let the window to the digital world be polluted and alienate customers. In that case, less is more. Invest in a simple and functional layout.

The product page is one of the doorways for consumers to enter into your online store. It should be responsible for positively influencing your conversion and further improving your results. Think about it!

So, did you like our post? What did you think about the product page information? How about sharing this article on your social networks and helping your friends? We count on you!

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