Should a good e-commerce platform help with site improvement?

Choosing the e-commerce platform is among the most important aspects of the e-store as it influences a number of factors that impact sales, such as identifying gaps, improving the shopping experience, and managing the business.

Thus, one of the most important factors in a platform is its ability to help identify site failures so that errors can be corrected before damaging store performance.

To help you address these e-commerce management challenges, we've shown in this article which aspects a good platform should have and how to identify errors that compromise sales. Good reading!

What mistakes should be avoided when choosing an e-commerce platform?

A good e-commerce platform is one that addresses all the needs of the virtual store, being customizable to existing demands and allowing business scalability.

Thus, as e-commerce grows, it is possible to adapt the resources to enable increased sales, ensuring a good user experience.

With these characteristics, the benefit is that the platform can facilitate the management of the business. However, the manager should be aware of the resources available.

Here are some aspects that influence the evaluation of the quality of a platform, as well as what are the errors that it can present and should, therefore, be avoided at the moment of choice. Check out!

Lack of customization

A first aspect that should be evaluated by the manager is if the platform has customization options that will be decisive in structuring the pages, improving the scannability of information and helping the user at the time of purchase.

It's important that the site allows for some changes and adjustments to highlight products on promotion, may include elements that help increase conversions, such as a call to action in different colors, and also smart forms.

Delay in loading

Charging time is critical in e-commerce and it depends on issues such as a good customer acquisition and retention experience. To do so, one should evaluate the speed of the server on which the site and the platform are hosted to ensure that in times of increased access it will remain stable.

As you do this analysis, the manager can see if the pages are loading slowly and thus, think of a strategy to improve this metric that is critical in the ability to convert and sell e-commerce.

Incompatibility with mobile

More and more people opt for the mobile to conduct research and shopping, which makes having a responsive website and opting for a platform that also has this feature is essential to maintain competitiveness.

When thinking about the development of the site, it is fundamental that, in addition to responsive, the pages have an information structure compatible with different devices, guaranteeing a more satisfactory experience and good usability.

Problems in SEO

The e-commerce platform directly influences the quality of SEO. The ranking strategies of the search engines are impacted by the possibility of editing several fields on each page, such as:

  • title and meta description;
  • the filename of the images;
  • fill in the ALT attribute in the image tag;
  • have well-defined H1, H2, and H3 tags;
  • insert content on pages etc.

These factors depend on whether the choice of platform was successful, so such criteria should be part of the definition of which is the best option for the business. Avoiding these problems and verifying how errors are identified allows you to select a solution that is more efficient and in line with the demands of the company.

How to identify failures with the e-commerce platform?

In addition to the platform avoiding the flaws that we presented previously, it must have a series of resources that allow mitigating the operational errors, management, and operation of e-commerce. On good platforms, there are features that allow you to identify gaps and help improve your site. Here are some of them!

Reports

In order to be able to identify the problems of the site, the platform must have the option to generate reports on different aspects. With this, the manager can see the performance of the conversion, marketing, sales and retention strategies, and can improve certain solutions according to the information gathered.

Reports are ways for the manager to have control over all site actions through metrics so that they can optimize and improve those that are not delivering the desired results.

Business Management

Management-related features are also key to identifying and avoiding some flaws regarding the operation of the virtual store. An example is smart inventory, which means that after the sale the system already incorporates this information, avoiding duplicate or unavailable product sales.

Management also involves features related to invoice issuance, automatic sending of purchase status, abandoned cart recovery, intelligent price control etc.

These aspects prevent e-commerce from having outdated practices or requiring manual completion of information, which can lead to errors and delays. They are also important to maintain the competitiveness of the store by having strategies that improve the shopping journey.

Customization

Website customization is also an important aspect of identifying and minimizing e-commerce failures. Increased conversion and therefore sales is closely related to what aspects of the site can be edited and improved.

For example, if a fault is identified in customer service, one option is chatbots, but this feature depends on whether the platform is customizable and accepts add-ons.

Therefore, customization is necessary so that, as failures are identified, they can be corrected with more modern and efficient features. If the platform is not compatible with these new features, it becomes obsolete and can hurt sales.

Why choose a platform with these features?

Many managers may think that the current sales volume does not require a well-resourced e-commerce platform and that it so directly helps to scan for existing site errors, but that view is quite misleading.

In a site with 50 products, the verification of the pages can still be manual, but as it grows this action becomes impractical and only an automated resource can guarantee the proper functioning of each page.

Another important aspect is that only with a platform that guarantees a good buying experience can it increase the conversion and sales goals, so this investment is fundamental so that the virtual store can grow and sell more.

By helping identify failures and have customizable features to address these issues, the platform enables business scalability, improved conversion, increased sales volume, and customer loyalty. Therefore, this choice must be very careful.

Did you like the content and want to know how an e-commerce platform can help improve your results? So, get your questions answered with our team of experts!

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